Amber Casperi
Head of Gifting Neuroscience
Amber Casperi studies why people cry over mugs but shrug at jewellery. A behavioral-science writer disguised as a coffee addict, she translates consumer psychology into plain English (and sometimes sarcasm). Her research on emotional gifting explores why small, funny presents outperform expensive “useful” ones.
Amber has one PhD, one Masters degree, one Mother who did, in fact, know everything, and an endless supply of gift ideas.
Before joining BuyTheMug.com, she spent a decade writing about psychology, marketing, and the awkward overlap between the two. When she’s not analysing dopamine spikes or running surveys, she’s probably gifting someone a terrible pun just to test the data.